The Importance Of Web Page Text Content!
The importance of web page text content, containing keywords, can't be stressed enough. If the search engines had their way a web site would contain nothing but text! That would make for a very boring web site indeed.
This is the information highway - and information is only found by the crawlers if it is in live text characters. If you can't be found, you can't be seen. The answer it to reach a balance between the visual (symbolism) and the content (substance).
Think of a Googlebot as a blind person and live text on a web site is Braille - the bots " feel" their way through your site. A graphic image file means nothing to a web bot unless it has an "alt " on it - the text boxes you see when you mouse over an image.
Put your mouse over the image below (Internet Explorer)..........
The bots think he's Elmer Fudd because the text says so!
FACT - the more text content you have on a web site — the more you have to offer the search bots!
Videos only help you with search engines if they are "tagged" - with text keywords.
So how can I use text to increase my site ranking?
1 - You can write copy about your business.
- jot down your keywords first and use them copiously.
2 - You can Find Free Content On The Web!
3 - Include
RSS feeds that pertain to your business
*
* If your ISP has PHP capability we can include an auto RSS feed and the bots will treat it as daily renewing content - especially kosher with MSN.
A "Q and A" FAQ's section can include lots of keyword-embedded text without taking up the whole landing page - click for an example.
Remember keywords are words - the more words in-page that match the keywords, the greater the "keyword density"
What Do Keywords Really Do?
Keywords are a shortcut for the web bots - for Yahoo, MSN Live, Altavista and most other search engines it allows their agents to scan a short list of search words instead of having to read the whole page.
Whether for Google, Yahoo or MSN Live, keywords are the key (sorry for the pun) to getting placed in the search results. They identify your product or service to the world. The keywords in your metafiles (some people spell it meta files) must be in your text content. If they are in the metafiles and not in your page content your page rank goes down.